What are the similarities and differences when conducting research in another country versus the domestic market?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:17 AM

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What are the similarities and differences when conducting research in another country versus the domestic market?

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International marketing researchers follow the same steps as domestic researchers from defining the ...View the full answer

Principles of Marketing

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