What aspect of conjoint analysis makes it a more effective means of determining the value of a

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What aspect of conjoint analysis makes it a more effective means of determining the value of a product feature than directly asking respondents how much they would pay for the feature?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:16 AM

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What aspect of conjoint analysis makes it a more effective means of determining the value of a

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Conjoint analysis is a research method where a set of possible alternative products are presented ...View the full answer

Pricing Strategies A Marketing approach

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