What are the two primary types of surveys a company might use to forecast sales? Why would

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What are the two primary types of surveys a company might use to forecast sales? Why would a company use an outside expert forecasting survey?

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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Apr 05, 2018 07:20 AM

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What are the two primary types of surveys a company might use to forecast sales? Why would

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Foundations of Marketing

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