What best practice principles of marketing or e-marketing does this case indicate?

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:06 AM

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What best practice principles of marketing or e-marketing does this case indicate?

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Careful positioning as quality brand with a niche product quality collectables Targeting of c...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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