What brand development strategy did WestJet use when it introduced Encore (see the WestJet Mini Case in
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WestJet Encore is a line extension not a brand extension because it is essentially the same ser...View the full answer
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Related Book For
Marketing An Introduction
ISBN: 978-0133581584
5th Canadian edition
Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
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