Visit a TELUS retail store, and spend some time browsing the TELUS website. How would you describe

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Visit a TELUS retail store, and spend some time browsing the TELUS website. How would you describe TELUS' brand personality? What role does packaging play in TELUS' brand communications strategy?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:10 AM

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Visit a TELUS retail store, and spend some time browsing the TELUS website. How would you describe

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The purpose of sending the students to do field research in a TELUS store is so they can observe tha...View the full answer

Marketing An Introduction

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