What is a new product and how do consumers go about deciding whether to adopt a new

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What is a “new” product and how do consumers go about deciding whether to adopt a new product?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:38 AM

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What is a new product and how do consumers go about deciding whether to adopt a new

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A new product is a good service or idea that is perceived by some potential custome...View the full answer

Principles of Marketing

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