What is a product line? Discuss the various product line decisions marketers make and how a company

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What is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line.

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:44 AM

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What is a product line? Discuss the various product line decisions marketers make and how a company

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A product line is a group of products that are closely related because they function in a similar manner are sold to the same customer groups are mark...View the full answer

Marketing An Introduction

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