What is a scanner-based consumer panel?

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Business Research Methods

ISBN: 978-1111826925

9th edition

Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

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Question Posted: Oct 10, 2016 12:34 AM

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What is a scanner-based consumer panel?

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In a scannerbased consumer panel each household is assigned a ba...View the full answer

Business Research Methods

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