What is a value-expressive appeal? A utilitarian appeal? When should each be used?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:08 AM

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What is a value-expressive appeal? A utilitarian appeal? When should each be used?

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VALUE EXPRESSIVE APPEAL Value expressive appeal refers to a type of advertisement where the consumer...View the full answer

Consumer Behavior Building Marketing Strategy

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