In this activity, you will work to identify the type of appeal used in the promotional effort described. This activity is important as

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marketers and advertisers must learn to use a number of appeals effectively in order to influence attitude formation or change.

Select the most appropriate appeal given the promotional effort described.

An ad for the Surfrider Foundation, an environmentally focused non$-$profit, shows a piece of sushi made out of pieces of trash. The copy in the ad says that what goes in the ocean, goes in you, warning people of the dangers of littering and plastic pollution.

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points

A commercial for Apple's iPad shows two young girls visiting their grandfather for the holidays and making a slideshow on their iPad. When opening gifts, we discover that the girls made their grandfather a slideshow about their grandpa and grandma's love story and we discover that the grandma has just passed away.

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Fear Appeal Humorous Appeal

Comparative Ad

Emotional Appeal

Utilitarian Appeal

Value$-$Expressive Appeal

Charmin, a popular toilet paper brand, developed a hashtag campaign on Twitter where the company asked its followers to #tweetfromtheseat, or make a lighthearted comment or joke about going to the bathroom, from the bathroom.

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An advertisement for Linkedln Premium shows a woman hustling at her busy office job, clearly identifying her as the boss who is running the show. It is intended for a younger audience in entry$-$level roles who want to move up in their company.

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Wendy's released an ad when introducing its new fries that showed a KFC restaurant that looked gray and dull and showed soggy french fries. It then switched to a brightly colored view of a Wendy's restaurant with hot, fresh french fries.

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An advertisement for Tums, an antacid tablet, advertises that chewing $2-4$ tablets as needed helps fight heartburn fast.