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What is an experimental manipulation? A business researcher is hired by a specialty retail firm. The retailer is trying to

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What is an experimental manipulation? A business researcher is hired by a specialty retail firm. The retailer is trying to decide what level of lighting and what temperature it should maintain in its stores to maximize sales. How can the researcher manipulate these experimental variables within a causal design?

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Manipulation means that the researcher alters the level of the v…View the full answer


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Business research methods

Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: October 02, 2012 07:39:25
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