Question: What is genericide? Discuss a recent case and make recommendations regarding how marketers can avoid it. (AACSB: Communication; Reflective Thinking)

What is "genericide"? Discuss a recent case and make recommendations regarding how marketers can avoid it. (AACSB: Communication; Reflective Thinking)

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Genericide is a term used to describe loss of trademark rights when a brand name enters common usage such as escalator aspirin and zipper These exampl... View full answer

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