What is globalization? Why is it important for marketers to understand what globalization entails?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:51 AM

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What is globalization? Why is it important for marketers to understand what globalization entails?

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Globalization refers to the processes by which goods services capital and people information and i...View the full answer

Marketing

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