What is price elasticity? Why is it important for marketers to consider price elasticity when making pricing

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What is price elasticity? Why is it important for marketers to consider price elasticity when making pricing decisions?

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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Question Posted: Aug 04, 2017 09:42 AM

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What is price elasticity? Why is it important for marketers to consider price elasticity when making pricing

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Price elasticity is how responsive demand will be to a ...View the full answer

Marketing An Introduction

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