What is integrated marketing communications (IMC), and how does a company go about implementing it?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:34 AM

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What is integrated marketing communications (IMC), and how does a company go about implementing it?

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Integrated marketing communications IMC is a concept under which the company carefully integrates it...View the full answer

Principles of Marketing

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