FREE Trial

What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this

Question:

What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?

This problem has been solved!


Do you need an answer to a question different from the above? Ask your question!

Step by Step Answer:

Answer rating: 69% (13 reviews)

Exposure occurs when a stimulus is placed within range of sensory receptor ner…View the full answer


answer-question
Answered By
tutor-profile-image
Elias Gichuru
am devoted to my work and dedicated in helping my clients accomplish their goals and objectives,providing the best for all tasks assigned to me as a freelancer,providing high quality work that yields high scores.promise to serve them earnestly and help them achieve their goals.i have the needed expertise,knowledge and experience to handle their tasks.
4.80+ 325+ Reviews 859+ Question Solved
Related Book For  answer-question
Consumer Behavior Building Marketing Strategy

Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

See More Books
View Solution
Create a free account to access the answer
Cannot find your solution?
Post a FREE question now and get an answer within minutes. * Average response time.
Question Posted: February 17, 2016 04:02:09
See More Questions

Students also viewed these Marketing questions

Q:
What is meant by mere exposure?
A:
The mere exposure effect describes why we normally desire songs or music which we have earlier liste......
Q:
What is meant by attention? What determines which stimuli an individual will attend to? How do marketers utilize this?
A:
Attention occurs when the stimulus activates one or more sensory receptor ner......
Q:
What is meant by the year-end cutoff of transactions? If merchandise in transit at year-end is material in dollar amount, what determines whether these goods should be included in the inventory of...
A:
A cutoff of transactions means determining that transactions occurring near year end are......
Q:
You can choose between two purchases: Machine A or Machine B. Machine A costs $25,000 and has a scrap value of $12,000 after 3 years. Machine B costs $30,000 and has a salvage value of $16,000 after...
A:
To determine which machine to buy we need to calculate the present value of each option an......
Q:
On a certain day, the average closing price of a group of stocks on the New York Stock Exchange (to the nearest dollar) isshown. 21 21 21 22 23 25 28 29 33 35 38 56 61
A:
Mean x N 413 13 31 77 The m......
Q:
Compare and contrast the arms-length or adversarial approach to the partnership approach to building customer-supplier relationships.
A:
Arms length adversarial Partnership Short term relationship Long te......
Q:
Oranges are sweet. Also, oranges are fragrant. Therefore, oranges are sweet and fragrant. (O, S, F ) Translate the following arguments into symbolic form. Then use the eighteen rules of inference to...
A:
To translate the given argument into symbolic form we have......
Q:
Denver Engineering manufactures small engines that it sells to manufacturers who install them in products such as lawn mowers. The company currently manufactures all the parts used in these engines...
A:
1 The variable costs required to manufacture 150 000 starter assemblies are Direct materials 400 000 Direct manufacturing labor 300 000 Variable manuf......
Q:
A permanent magnet brushed DC motor produces an open-circuit armature voltage of 180 V when driven at a speed of 1000 rpm. The axial length of the motor is 300 mm, the mean air ga diameter is 200 mm....
A:
To determine the operating speed of a permanent magnet brushed DC motor for a given armature current......
Q:
A standard "35-mm" slide measures 24.0 mm by 36.0 mm. Suppose a slide projector produces a 60.0-cm by 90.0-cm image of the slide on a screen. The focal length of the lens is 12.0 cm. (a) What is the...
A:
Use the thin lens and magnification equations First find......
Q:
What is sensory discrimination? What is a just noticeable difference (j.n.d.)?
A:
Sensory discrimination refers to the process whereby specific sensory......
Q:
What is a consumer inference? Why is this of interest to marketers?
A:
An inference goes beyond what is directly stated......
Q:
Consider the two box plots in Figure, and draw conclusions about the data sets. Title Data 1 Data 2 1 Comparing two data sets using Box Plots Name 1 Name 2 5 2 13 Lower Lower Upper Upper HingeWhisker...
A:
Wider dispersion in data set 2 Not much difference......
Q:
A pharmaceutical company has a new drug under development and would like to know how much profit it might expect to make. The drug has to be tested to pass FDA approval. One hundred subjects will be...
A:
First let s calculate the different components that contribute to the profit Probability of a subject passing the test P pass 0 25 Number of subjects passing out of 100 X Binomial 100 0 25 R D costs u......
Q:
Prepare a statement of equivalent production, statement of cost, process account from the following information using the average method: During the period 60,000 units were completed and transferred...
A:
To prepare the statement of equivalent production statement of cost and process account using the average method we ll need to calculate the equivalen......
Q:
Some Apple print ads, like product ads, tend to be more copyheavy when compared to the Think Different campaign, for instance. Does one of these styles tend to play more to Apples strengths? Why?
A:
Apple s advertising style has evolved over the years and different campaigns have emphasized various aspects of the brand and its products The choice......
Q:
This chapters Advertising AdForum Playlist contains more Cannes Award winners, some from the 2009 ceremony, some from earlier years. All represent the best of the best. Part 1: Print The first ten in...
A:
Here are the answers to your questions about the Cannes Award winners print ads Part 1 Print Layout The layout of an ad refers to the way the elements of the ad are arranged on the page There are many......
Q:
Before the purchase of Ben & Jerrys by Unilever, in what ways did its outspoken founders act as PR representatives? Was this of benefit to the company? Why or why not?
A:
Before the purchase of Ben Jerry s by Unilever the company s outspoken founders Ben Cohen and Jerry Greenfield played a prominent role as public relations PR representatives for the company Their acti......
Q:
Calculate the ratio between the magnetic moments of the electron and the and between the electron and the .
A:
e m......
Q:
Dan and Diana file a joint return. Dan earned $31,000 during the year before losing his job. Diana received Social Security benefits of $5,000. a. Determine the taxable portion of the Social Security...
A:
a Dan and Diana will be taxed on 750 of the social security benefits A......
Q:
Compute F for the following diagram. 100 100 J00 is 10% 100 100
A:
F 100 F P 10......
Q:
Compute F for the following diagram. 300 250 200A 150 100 12%
A:
P 100 P A 12 5 50 P G 12 5 100 3 605 5......
Q:
For the following diagram, compute F. 4x 3x i 15%
A:
F 4x x A G 15 4 F A 15 4 4x x 1......
Current Diagnosis And Treatment Pediatrics 23rd Edition - ISBN: 0071848541 - Free Book