What is memory interference and what strategies can marketers use to deal with it?
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Memory interference occurs when consumers have difficulty retrieving a specific ...View the full answer
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Branice Buyengo Ajevi
I have been teaching for the last 5 years which has strengthened my interaction with students of different level.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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