What is recency, frequency, and monetary analysis (RFM) in database marketing?

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MIS Management Information Systems

ISBN: 978-0357004357

8th edition

Authors: Hossein Bidgoli

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Question Posted: Mar 06, 2018 09:09 AM

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What is recency, frequency, and monetary analysis (RFM) in database marketing?

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This model predicts and generates an estimate that tells a business how valu...View the full answer

MIS Management Information Systems

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