What is the relationship between a firm's customers and its business-level strategy in terms of who, what,

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What is the relationship between a firm's customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?

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Strategic Management Concepts and Cases Competitiveness and Globalization

ISBN: 978-1305502208

12th edition

Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

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Question Posted: Sep 08, 2017 10:11 AM

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What is the relationship between a firm's customers and its business-level strategy in terms of who, what,

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Strategic Management Concepts and Cases Competitiveness and Globalization

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