What is yield management? How might yield management be used to manage demand in the airline industry?

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Managing Supply Chain and Operations An Integrative Approach

ISBN: 978-0132832403

1st edition

Authors: Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W Webb

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Question Posted: Nov 28, 2015 07:07 AM

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What is yield management? How might yield management be used to manage demand in the airline industry?

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Yield management means managing demand by offering discounts dur...View the full answer

Managing Supply Chain and Operations An Integrative Approach

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