What promotion blend would be most appropriate for producers of the following established products? Assume average- to
Question:
What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer.
a. Chocolate candy bars.
b. Car batteries.
c. Panty hose.
d. Castings for truck engines.
e. A special computer used by manufacturers for control of production equipment.
f. Inexpensive plastic rainhats.
g. A digital tape recorder that has achieved specialty-product status.
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Promotion blend Promotional blend is a combination of promotional methods which are used interchangeably to promote a product In general the promotion...View the full answer
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Related Book For 
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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