What strategies and other approaches does IKEA follow that have allowed the firm to become the world's

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What strategies and other approaches does IKEA follow that have allowed the firm to become the world's leading furniture retailer?

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International Business The New Realities

ISBN: 978-0134324838

4th edition

Authors: Tamer Cavusgil, Gary Knight, John Riesenberger

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Question Posted: Oct 25, 2016 10:31 AM

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What strategies and other approaches does IKEA follow that have allowed the firm to become the world's

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Strategy Targeting a global customer segment allows IKEA to offer standardized products at uniform p...View the full answer

International Business The New Realities

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