What was the logic behind Apple's product-price strategy for the launch of the iPad?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:06 AM

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What was the logic behind Apple's product-price strategy for the launch of the iPad?

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A prelaunch survey on the amount people would pay for an iPa...View the full answer

Market Based Management

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