How does a business such as McDonald's develop a positioning strategy around some aspect of service differentiation?

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How does a business such as McDonald's develop a positioning strategy around some aspect of service differentiation? How would this strategy compare with the service differentiation achieved by Les Schwab Tire Centers?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:06 AM

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How does a business such as McDonald's develop a positioning strategy around some aspect of service differentiation?

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Using the eight dimensions of service quality we could argue that McDonalds has positioned itself wi...View the full answer

Market Based Management

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