Question: When Boeing Aircraft reported that a laptop containing the names, salary information, and social security numbers of 382,000 employees had been stolen from an employees

When Boeing Aircraft reported that a laptop containing the names, salary information, and social security numbers of 382,000 employees had been stolen from an employee’s car, CEO Jim McNerney wrote this e-mail to employees: I’ve received many e-mails over the past 24 hours from employees expressing disappointment, frustration, and downright anger about yesterday’s announcement of personal information belonging to thousands of employees and retirees being on a stolen computer I’m just as disappointed as you are about it. I know that many of us feel that this data loss amounts to a betrayal of the trust we place in the company to safeguard our personal information. I certainly do. Critics have faulted this apology. With what did they find fault? Do you agree?

Step by Step Solution

3.44 Rating (157 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Critics said this apology was counterproductive The CEOs me... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

87-B-B-C-B-C (94).docx

120 KBs Word File

Students Have Also Explored These Related Business Communication Questions!