FREE Trial

When developing a survey instrument for a cross-country study, market researchers often need to construct a scale (e. g., a

Question:

When developing a survey instrument for a cross-country study, market researchers often need to construct a scale (e. g., a 7-point disagree/agree scale). What are the major items that one should be concerned about when building such scales?

This problem has been solved!


Do you need an answer to a question different from the above? Ask your question!

Step by Step Answer:

Answer rating: 70% (10 reviews)

An excellent source of secondary information on the subject of scales is usually a text on Marketin…View the full answer


answer-question
Answered By
tutor-profile-image
Ali Khawaja
my expertise are as follows: financial accounting : - journal entries - financial statements including balance sheet, profit & loss account, cash flow statement & statement of changes in equity -consolidated statement of financial position. -ratio analysis -depreciation methods -accounting concepts -understanding and application of all international financial reporting standards (ifrs) -international accounting standards (ias) -etc business analysis : -business strategy -strategic choices -business processes -e-business -e-marketing -project management -finance -hrm financial management : -project appraisal -capital budgeting -net present value (npv) -internal rate of return (irr) -net present value(npv) -payback period -strategic position -strategic choices -information technology -project management -finance -human resource management auditing: -internal audit -external audit -substantive procedures -analytic procedures -designing and assessment of internal controls -developing the flow charts & data flow diagrams -audit reports -engagement letter -materiality economics: -micro -macro -game theory -econometric -mathematical application in economics -empirical macroeconomics -international trade -international political economy -monetary theory and policy -public economics ,business law, and all regarding commerce
4.00+ 1+ Reviews 10+ Question Solved
Related Book For  answer-question
Essentials Of Business Research Methods

Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

See More Books
View Solution
Create a free account to access the answer
Cannot find your solution?
Post a FREE question now and get an answer within minutes. * Average response time.
Question Posted: May 03, 2012 04:32:18
See More Questions

Students also viewed these Management Leadership questions

Q:
What are the big challenges that one should be mindful of when considering implementation of Big Data analytics? Discuss.
A:
Traditional ways of capturing storing and analyzing data are not s......
Q:
What is generalized audit software (GAS)? What are the major audit tasks for which an auditor would use it? What are its major advantages?
A:
Generalized audit software GAS is designed to perform common audit t......
Q:
What are the major large-scale topographic features on the continents?
A:
Mountain ranges see Fig 1 2 plateaus and plains Island arcs as well as......
Q:
Solve the Given Requirements by using this Equation: Tangent Lines and Derivatives. x + cos y = 1 a) Find dy b) Evaluate at dx c) Draw the tangent line at 35 1 y = 0 -1 -2 05 1.5 d) Write the...
A:
Click to View...
Q:
The following is a partial performance report for a revenue center for Shasta's Restaurants, Midwest Division. Fill in the missing amounts. Indicate whether each variance is favorable (F) or...
A:
Midwest Division Sales Revenue for Shastas Restaurants......
Q:
Two of Mr. Andrews's rose bushes became infected with aphids. Mr. Andrews proceeded to spray one of the bushes with malathion insecticide but left the other bush untouched. The two bushes are both...
A:
A malathion B American Beauty C five years old D a certain location E a certain......
Q:
Analyze the following transactions and pass necessary journal entries: 1. Goods sold to RS & Company for 450,000 on credit on 10th April 2017. 50% of goods returned by them on 18th April 2017 being...
A:
Click to View...
Q:
The City of Paradise Falls plans to develop a golf course during 2013 and account for it as the Golf Enterprise Fund (GEF). The course will be built on a parcel of land to be purchased from a private...
A:
a 1 Cash 1 500 000 Transfer in from General Fund capital contribution 1 500 000 To record capital contribution from General Fund 2 Land 500 000 Cash 500 000 To record purchase of land for golf course......
Q:
Draft a research project on; Financial literacy of lower class 1. background 2. objectives 3. research questions
A:
Title Enhancing Financial Literacy Among the Lower Socioeconomic Class A Comprehensive Research Project 1 Background In contemporary society financial......
Q:
Find the real solutions of the equation by: a. Finding the degree (1 pts) b. Find the number of zeros (1 pts) c. Find the list of possible rational zeros (3 pts) d. Picking one solution from your...
A:
Click to View...
Q:
Clarion Marketing and Communications, a Connecticut based marketing research firm, recently launched Global Focus, a technique that allows companies to run focus groups in different countries that...
A:
If one understands the bonding aspect that is a valuable......
Q:
Download the Durex Global Sex Survey (GSS) (www.durex.com/cm/gss2005results.asp). The survey was conducted online via the durex.com website. Durex claims that their survey is the largest sexual...
A:
A useful sight might be http www durex com en US SexualWellbeingSurvey pages default aspx The main c......
Q:
Interest rates fluctuate with the economy. In the 1980s, the highest CD interest rate was over 16%. By 2009, the highest CD interest rates were approximately 5%. a. If $1,000 is invested at 16%...
A:
a B pert 1 000e 0......
Q:
Now that youre about to graduate, youve decided to open a new business in the local community where youve been attending college. We wont ask where you got them, but well assume that you have enough...
A:
Personal Interest Based Business Ideas 1 Bike Shop Given my interest in cycling opening a bike shop that sells bicycles accessories and offers repair services could be a rewarding venture I have a pas......
Q:
Today is January 2, 2019, and investors expect the annual risk-free interest rates in 2019 through 2021 to be: What is the yield to maturity for Treasury bonds that mature at the end of (a) 2020 (a...
A:
The yield to maturity YTM for a bond is the rate of return an investor can expect to receive if the......
Q:
Because more than half the information in any face-to-face exchange is conveyed by nonverbal means, body language is a significant factor in any interpersonal communication. Consider, for example,...
A:
Observing Silent Video Segments Segment 1 In this segment the two people seem to be sitting across a table They maintain eye contact and occasionally......
Q:
On November 14, 1970, a plane crash took the lives of 37 Marshall University football players, their coach, and 27 other staff and community members who were returning from a game in North Carolina....
A:
Brad Smith possesses several personal traits that aid him as a leader These traits include resilience a strong sense of community and teamwork the abi......
Q:
In 2012, Amy Cuddy, a social psychologist who teaches at Harvard Business School, delivered a presentation at the prestigious TED Global Conference in Edinburgh, Scotland. Her subject was body...
A:
Regarding your classroom body language you can reflect on how you sit or carry yourself in class and whether it aligns with Amy Cuddy s observations If you tend to make yourself small wrap your arms a......
Q:
In Problems 5970, the rectangular coordinates of a point are given. Find polar coordinates for each point. (0.8, 2.1)
A:
To find the polar coordinates of the point 0 8 2 1 we ll use the followin......
Q:
A researcher reports a significant two-way between-subjects ANOVA, F(3, 40) = 2.96. State the decision to retain or reject the null hypothesis for this test.
A:
Rejec......
Q:
Do you see any dangers with rebates from the manufacturers viewpoint? As a consumer, would you prefer a rebate to a price reduction, or does it make any difference? A rebate is a promise by a...
A:
A major danger with rebates from the manufacturers perspective is that if used too......
Q:
Do you think a typical committee or group has more synergy than the same individuals working alone? Why or why not? Synergy results from creating a whole that is greater than the sum of its parts,...
A:
I have never been in favor of decisions by committee despite thei......
Q:
Could the early problems of the merger have been avoided? What are your recommendations?
A:
Under the best of circumstances a merger between two highly dissimilar cultures......
There S No Crying During Tax Season 1st Edition - ISBN: 979-8702773735 - Free Book