When the New Kids on the Block were a popular musical group, several newspapers and magazines ran polls in which fans were asked to vote for their favorite member of the group. The ads for the polls contained copy such as “Who is the most popular New Kid?” Fans called 900 numbers to vote, and the companies running the polls charged a fee per vote. The New Kids on the Block took exception to the use of their name in such a moneymaking enterprise and sued for trademark infringement. What result?