Which demographic variables are most closely associated with ownership of the following? What would explain this association?

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Which demographic variables are most closely associated with ownership of the following? What would explain this association? Which contributes most to causing the ownership? (See Tables 1A through 6A.)
a) Personal computer
b) Individual retirement account
c) Dog
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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