Which marketing metrics did the CMAB use to evaluate their IMC program? Are there any others you

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Which marketing metrics did the CMAB use to evaluate their IMC program? Are there any others you feel they should focus on? Which do you feel are most important?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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Which marketing metrics did the CMAB use to evaluate their IMC program? Are there any others you

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There are a range of metrics that are used to determine the effectiveness of the CMABs marketing eff...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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