Which of the following would receive patent or copyright law protection? a. A method of manufacturing cereal

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Which of the following would receive patent or copyright law protection?

a. A method of manufacturing cereal that enables the product to remain fresh longer after the box has been opened.

b. Nike’s slogan: “Just do it.”

c. A new theory involving market segmentation strategies.

d. Common seaweed when manipulated in particular ways that render it an effective drug for several types of illnesses.

e. A new, nonfunctional shape for a flashlight.

f. A new, functional shape for a flashlight.


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The law of marketing

ISBN: 978-1439079249

2nd Edition

Authors: Lynda J. Oswald

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