Which type of company is more likely to hear from unhappy customers a company that produces

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Which type of company is more likely to hear from unhappy customers – a company that produces goods or a company that provides services? Please explain.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:30 AM

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Which type of company is more likely to hear from unhappy customers a company that produces

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Service firms the reason failures are inherent events in th...View the full answer

Services Marketing Concepts, Strategies, & Cases

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