While reviewing a draft of a new promotional brochure, you find a paragraph that you believe would be more effective as a bulleted list:
The exclusive character of the new Mercedes-Benz CL 63 AMG two-door coupe is immediately reflected in the high-tech equipment package: AMG body styling, AMG 19-inch light-alloy wheels, AMG sports suspension with Active Body Control, AMG high-performance braking system, the distinctive AMG interior as well as the Mercedes-Benz PRE SAFE® anticipatory occupant protection system, which uses radar to recognize potentially dangerous situations and automatically adjust the vehicle's speed to avoid collisions.
Which of these following does the most effective job of communicating this information in list form? (Remember that Mercedes-AMG models are special adaptations of standard Mercedes-Benz models.)
a. The exclusive character of the new Mercedes-Benz CL 63 AMG two-door coupe is immediately reflected in the high-tech equipment package:
• AMG body styling
• AMG 19-inch light-alloy wheels
• AMG sports suspension with Active Body Control
• AMG high-performance braking system
• Distinctive AMG interior
• Mercedes-Benz PRE SAFE® anticipatory occupant protection system, which uses radar to recognize potentially dangerous situations and automatically adjust the vehicle's speed to avoid collisions
b. The exclusive character of the new Mercedes-Benz CL 63 AMG two-door coupe is immediately reflected in the high-tech equipment package, which features a number of unique AMG features:
• Body styling
• 19-inch light-alloy wheels
• Sports suspension with Active Body Control
• High-performance braking system
• Distinctive interior
In addition, every Mercedes-AMG model features « such Mercedes-Benz innovations as the PRE SAFE® anticipatory occupant protection system, which uses radar to recognize potentially dangerous situations and automatically adjust the vehicle's speed to avoid collisions.
c. The exclusive character of the new Mercedes-Benz CL 63 AMG two-door coupe is immediately reflected in the high-tech equipment package:
• AMG features:
• Body styling
• 19-inch light-alloy wheels
• Sports suspension with Active Body Control
• High-performance braking system
• Distinctive interior
• Mercedes-Benz features:
• Innovations such as the PRE SAFE® anticipatory occupant protection system, which uses radar to recognize potentially dangerous situations and automatically adjust the vehicle's speed to avoid collisions