Why are companies like WestJet reluctant to communicate their acts of goodwill?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:06 AM

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Why are companies like WestJet reluctant to communicate their acts of goodwill?

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Because they realize that perception reality in ...View the full answer

Marketing An Introduction

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