Why are indirect sales promotions rarely profitable? Why do manufacturers continue to offer indirect sales promotions despite

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Why are indirect sales promotions rarely profitable? Why do manufacturers continue to offer indirect sales promotions despite their unprofitability?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:09 AM

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Why are indirect sales promotions rarely profitable? Why do manufacturers continue to offer indirect sales promotions despite

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Indirect price promotions that offer a price discount to intermediaries are rarely profitable ...View the full answer

Market Based Management

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