Why are there marketing strategy advantages in using demographic characteristics to break out productmarkets into segments?

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Why are there marketing strategy advantages in using demographic characteristics to break out product–markets into segments?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:58 AM

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Why are there marketing strategy advantages in using demographic characteristics to break out productmarkets into segments?

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Demographics are often more useful to describe consumer segments after they have been formed rather ...View the full answer

Strategic Marketing

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