Question: Why do you think chain restaurants like Chilis, Applebees, and TGI Fridays are always changing their menusintroducing new appetizers, new entrees, and new cocktails? Are

Why do you think chain restaurants like Chili’s, Applebee’s, and TGI Fridays are always changing their menus—introducing new appetizers, new entrees, and new cocktails? Are they all just trying to find the perfect menu, or is there something else going on?

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