Question: Why do you think Maury Mills got in the shape it is? What are some of the mistakes you think they may have made in
The Maury Mills Company is a producer and distributor of food products and handmade crafts located in southwest Virginia. Anne Maury and Dana Mills were roommates in college when they started selling homemade cookies, candy, apple butter, and breads at craft fairs in the region. As they attended craft fairs, they made acquaintances with a number of craftspeople, artisans, and vendors who also had booths. After Anne and Dana graduated from college with degrees in English and Theater Arts, respectively, they decided to start their own business selling crafts they would buy from the artisans they knew from craft fairs and food items they would make themselves or contract with locals to make. They leased a building previously occupied by an auto parts store to use as an office warehouse, and distribution center. Their plan was to sell their products to grocery stores, specialty food stores, and gift shops in the region.
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The following statement about how Anne and Dana reacted when they returned to the business is damning They felt that their employees had become complacent and spoiled and werent as committed to the bu... View full answer
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