Question: Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that emphasized global standardization? What were the benefits of

Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that emphasized global standardization? What were the benefits of such a strategy?

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Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such a strategy?

=+1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization?

Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? What were the benefits of such a strategy?

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Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such a strategy?

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