Why is it important to consider measurement error in survey research? Why is this typically not discussed

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Why is it important to consider measurement error in survey research? Why is this typically not discussed in professional market research reports?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:18 AM

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Why is it important to consider measurement error in survey research? Why is this typically not discussed

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Measurement error occurs when there is a variation between the informatio...View the full answer

Marketing Research Essentials

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