Why is it incorrect to advertise up to the point that the last dollar of advertising expenditures

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Why is it incorrect to advertise up to the point that the last dollar of advertising expenditures generates another dollar of sales? What is the correct rule for the marginal advertising dollar?

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Microeconomics

ISBN: 978-0132857123

8th edition

Authors: Robert Pindyck, Daniel Rubinfeld

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Question Posted: Dec 22, 2015 02:27 AM

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Why is it incorrect to advertise up to the point that the last dollar of advertising expenditures

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Microeconomics

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