Why is it sometimes difficult for a retailer to convey its image to consumers? Give an example

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Why is it sometimes difficult for a retailer to convey its image to consumers? Give an example of a restaurant with a fuzzy image.

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:00 AM

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Why is it sometimes difficult for a retailer to convey its image to consumers? Give an example

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An image is difficult to convey because it is created by many factors and relies ...View the full answer

Retail Management A Strategic Approach

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