Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing

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Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm’s leadership? Explain your answer.

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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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Question Posted: Jan 20, 2016 09:07 AM

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Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing

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Marketing Strategy

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