Why is pre-testing a questionnaire important? Are there some situations in which pre-testing is not necessary?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:21 AM

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Why is pre-testing a questionnaire important? Are there some situations in which pre-testing is not necessary?

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Pretesting helps the researcher to determine if the questionnaire is ade...View the full answer

Marketing Research Essentials

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