Why should a reduce-market-focus strategy with above-average customer value deliver above-average profits for Ben & Jerry's Ice

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Why should a reduce-market-focus strategy with above-average customer value deliver above-average profits for Ben & Jerry's Ice Cream?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:12 AM

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Why should a reduce-market-focus strategy with above-average customer value deliver above-average profits for Ben & Jerry's Ice

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Ben Jerrys is a specialty product business that comp...View the full answer

Market Based Management

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