Why would a business use a focus strategy rather than try to appeal to all customers?

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Management Fundamentals Concepts Applications & Skill Development

ISBN: 978-1483352268

6th edition

Authors: Robert N. Lussier

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Question Posted: Dec 09, 2015 02:24 AM

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Why would a business use a focus strategy rather than try to appeal to all customers?

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Trying to be all things to all people often creates cu...View the full answer

Management Fundamentals Concepts Applications & Skill Development

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