Why would Google use an offensive sales growth strategy to expand the Internet search engine market rather

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Why would Google use an offensive sales growth strategy to expand the Internet search engine market rather than attempting to increase its share of this market?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:11 AM

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Why would Google use an offensive sales growth strategy to expand the Internet search engine market rather

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For Google as the market leader growing market share means taking share away from a compet...View the full answer

Market Based Management

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