Why would Yum Brands divest such well-known store brands like A&W and Long John Silver's?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:09 AM

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Why would Yum Brands divest such well-known store brands like A&W and Long John Silver's?

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These two brands offered less potential in int...View the full answer

Market Based Management

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