Question: Working in the same small teams, develop a creative brief for one of the three brands listed above. The brief should establish the goal of

Working in the same small teams, develop a creative brief for one of the three brands listed above. The brief should establish the goal of any future advertising efforts and offer some basic guidance to the creative division. Your team should use the template at Exhibit 9.15 to develop the creative brief, but you may make adjustments as necessary to that model.

Step by Step Solution

★★★★★

3.38 Rating (160 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Done correctly a creative brief should be able to establ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

890-B-M-A (966).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Working in the same teams, identify potential placement and promotional opportunities that could be part of the media plan for a Monster.com campaign.

Working in the same teams, imagine that you have been hired by The Gap to develop a support media campaign in Washington, D.C., intended to stimulate sales among young professionals, ages 22 to 30....

Working in the same teams, create a branded entertainment proposal for the coffee giant Starbucks. As discussed in the chapter, your proposal should identify a specific target audience and describe...

Case Study: Surviving in the Media and Environment Industry . . Required: . Required: Write on the below points related to the case study 1. Corporate Strategy 2. SWOT ANALYSIS 3. IFAS 4. OUR...

atter? 7.8 AD-ROBIC EXERCISES A. Briefing for New Business Select a business in your town that is of interest to you. This can be a retail business with competition in the market. Or it can be a...

Case 17 Zynga, Inc. (2011): Whose Turn Is It? Zachary Burkhalter, Daniel Zuller, Concetta Bagnato, Joyce Vincelette, and Ellie A. Fogarty Introduction As Mark Pincus waited for his friend to play a...

. Required: Write on the below points related to the case study 1. Corporate Strategy 2. SWOT ANALYSIS 3. IFAS 4. OUR OPENINION AND WHY IF THEY ARE SUCCEED? 5. New strategy . Note: Please the answer...

1. - Expain the motivations of Unilever in acquiring Inmarko. - Identify the risks Unilever faces in using acquisition as a mode for growth, as opposed to other modes discussed in the chapter. 2....

TANGLEWOOD CASEBOOK for use with STAFFING ORGANIZATIONS 5th Ed. Kammeyer-Mueller 1 TANGLEWOOD CASEBOOK To accompany Staffing Organizations, fifth edition, 2006. Prepared by John Kammeyer-Mueller...

a. (10 marks) Find the voltage across the capacitor, vc, and the current flowing through the inductor, iz, in the circuit of Figure 7 under DC steady state conditions. 20V 9V 502 ww + 10 t=0 1F Vc ww...

Write a paper on the age of ideologies in church history ii (theology)

Simplify each of the following without using a calculator. (a) (7+23)(5-3) (c) (3+25)(3-25) (b) (4-32) (d) (36+42)

29. The average salary of newly graduated students with bachelors degrees in chemical engineering is $53,600, with a standard deviation of $3200. Approximate the probability that the average salary...

Explain how both for-profit companies and nonprofit organizations can use social marketing.

What is a public communication campaign, and how does it differ from product advertising? Give an example.

Explain cause marketing and mission marketing. How do they differ?

Using the following returns, calculate the arithmetic average returns, the variances, and the standard deviations for X and Y. Retuns 7% 25 14 22 % 43 -14 -28 51 16 Requirement 1: (a) Calculate the...

Standart maliyetlendirme ile ilgili bir sorum var. Fiili maliyet standart maliyeti atnda ynetim ne yapmaldr?

You purchased a commercial office building for $2,200,000 one year ago. The appraisal noted the value of the land was worth $550,000. You financed the purchase through a debt instrument with a...