Write a job specification for media planners and media buyers, outlining the main tasks facing each.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:10 PM

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Write a job specification for media planners and media buyers, outlining the main tasks facing each.

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Choosing appropriate media is of crucial importance The role of the media planner should be understo...View the full answer

Marketing Communications Management Analysis Planning Implementation

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